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Local loyalty.
A clearer overview.

A merchant web app for LoyaltyTap, bringing branded loyalty cards, customer activity, analytics and campaigns into one workspace.

Explore loyaltytap.co.uk

Opens in a new tab · Public website currently accepting waiting-list registrations.

LoyaltyTap merchant overview with customers, stamps, rewards and next actions.
The merchant workspace: programme activity and useful next steps in one view.

A home for
customer loyalty.

LoyaltyTap is a digital loyalty platform for local businesses, from coffee shops and salons to fitness studios and pet services. Merchants create branded stamp or points programmes; customers join, collect on visits and work towards rewards in one app.

Our merchant web app brings programme setup, customer management, reporting and marketing into a consistent workspace. The design gives owners a clear starting point and keeps daily tasks close to their business overview.

Project
Merchant web application
Business
Digital loyalty
Audience
Local business owners
Companion
Customer mobile app

From first card
to familiar faces.

The portal connects the tools a merchant needs to shape their programme, understand participation and give customers a reason to come back.

Select any screenshot to view it at full size. Figures shown are interface examples, not measured client results.

A card that feels like the business.

A guided setup separates details, design, rewards, locations and review. Colours, patterns and stamp icons sit alongside a card preview, so merchants can see their choices before publishing.

Loyalty card editor with design controls and an eight-stamp card preview.
A card that feels like the business.

Know the people coming back.

A searchable customer directory brings together memberships, stamps, available rewards and recent visits. Programme and reward filters help owners find the right customers; marketing eligibility is visible alongside their activity.

Customer directory with programme filters, visit history and marketing eligibility.
Know the people coming back.

Make participation visible.

Customer growth, returning visit-days, stamps and reward activity share a dedicated analytics view. The layout makes different measures readable without presenting sample figures as commercial outcomes.

Merchant analytics showing customer growth, visit-days, stamps and rewards.
Make participation visible.

Give the next visit a reason.

Campaigns, automations and sending hours live together. The example draft shows how an owner can prepare a message for opted-in members, with customer consent and message timing part of the wider product experience.

Marketing workspace showing a draft campaign and automation and sending-hours tabs.
Give the next visit a reason.

One connected
working day.

Instead of treating loyalty as just a digital card, this project gives merchants a place to manage the programme around it: its identity, its members, its rewards and its communications.

The companion customer experience carries those decisions into a wallet, nearby discovery and a simple collect-and-redeem journey.

One product.
Two perspectives.

See the Android and iOS customer app project and the landing page that introduces the service.

Explore the other LoyaltyTap project ↗

All example websites and web demos in this portfolio are deployed on the Cloudflare platform.